For Franchisors – Franchise Sales organization
Growing and Selling Franchises is Difficult. No Great Franchise Did It Alone.
When it comes to working with a franchise sales organization, often times their decision to work with you is one dimensional – can they make a ton in commissions. At Growth Club, we take a different approach – customizing the solutions to fit your franchise’s definition of what = winning. Whether you are looking for complete outsourced sales solutions or you are looking for fractional team support – Growth Club can fit a solution to your challenge.
We Help You Qualify Leads :
Our team will help you qualify your candidates. This is not a retainer based service, rather hourly, as your lead volume will change month-to-month. We don’t just ask your candidates if they have the money and right territory, rather dive into their story, their passions and their concerns so that you can communicate effectively with them.
We fill franchise sales or marketing roles, fractionally:
To really grow your franchise brand, you must show proof of concept and a true return on investment. You must have a clear positioning of the opportunity (we call this the why you/why now). And, you have to have clear metrics/data (build predictability in the funnel). We perform a franchise viability study and then go to work enhancing your offering.
We manage your entire sales process (Lead Generation > Deal Awarded):
While this service is reserved for Premium Growth Club Membership, we will manage the complete sales process – positioning, marketing, qualification, candidate nurturing, decision day, and sale. Also, when paying commissions in this model, we finance the fees over 20 months. AND, if the franchisee doesn’t open, the fee halts.
Every Franchise Can Win
We believe every franchise can win – that is if you have established yourself as a viable business. What is a viable business opportunity? One in which the costs to get in are aligned with the potential a franchisee can make.
Let us explain:
Winning at franchise growth comes down to a few key ingredients – the strength of your business opportunity; the depth of category you are in; the engineering of investment and return; and validation. Then, how much fuel can you pour on your franchise fire to build buzz and reach the right people in the right markets. To help franchise win at franchising, we first established authority through 1851Franchise.com; then build our buzz factory (Mainland); and then set-up our Growth Club structure.
Franchise Assessment:
When it comes to franchise growth, quite often the difference between winning and losing is found in the positioning, messaging and planning. Thus, Growth Club assesses and builds a plan to win.
When evaluating the business/franchise viability, we start with you – what is your vision/purpose and mission. Understanding that helps us evaluate all aspects of your sales model – how you tell your story; how you get that story in front of the right people in the right market; what happens when they get to your Website; what happens when they enter your sales funnel; what does validation look like; how do your competitors try to steal them away; how do you onboard them; and how do you make them successful. Most franchisors don’t take the time to dial into this plan, thus, we do it for you – building what we call a two–year franchise growth road map to follow as we execute the buzz building.
Franchise Lead Generation
We are on a mission to change the question of “Where are my leads?” to “Where are my applications?” We want qualified and ready to buy candidates – not tire kickers or cold leads.
Again, you must have a viable franchise opportunity in order to have the chance at desired growth. But, once you have that, then most of the time it comes down to simple math and money. Some of this data can be found in your historical franchise marketing budget and return; and some of this data can be optimized by cleaning up your positioning. Let us be clear though, franchise lead generation is hard. You are competing for the same candidate that 4,000 other franchisors want. Watch the video on what you need to know.
Franchise Lead Management:
Qualifying candidates is an art and a science. You have to make the candidate feel comfortable, not over sell them, and qualify them as a potential fit for your brand long-term.
We have heard so many stories of failed sales processes. Not calling the candidate. Overselling. Validation gaps. Wrongly classifying the candidate as cold. You get it. This is why it is essential to set-up a model that welcomes the lead; gives the the educational materials through the sales process; delights them and eliminates their fears; and qualifies them to be a high performer – which, in turn will drive more royalties to your bottom line and more value to your exit valuation.
For Franchisors
Franchising offers entrepreneurs the opportunity to open up a ready-made business that has branding and processes already in place. Here’s how!
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